How important will be Online Promotion for Small Businesses by 2015

Small BusinessesBy 2015, BIA/Kelsey estimates that 70% of small business marketing budgets will go to digital/online media (mobile, social, online directories, online display, digital outdoor), performance-based commerce (pay-per-click, deals, couponing) and customer retention business solutions (email, reputation and presence management, websites, social marketing, calendaring/appointment-setting).

Already, small businesses’ spend on their Web presence has increased significantly — almost doubling between 2008 and 2010 — another indication that businesses’ digital presence is becoming critical to their advertising strategies.

While businesses’ online vs. offline advertising spend ratios depend on the types of products or services they sell and their target markets, it’s safe to say that small businesses should be putting a heavy chunk of their advertising dollars into the online space in order to keep up with competitors. It’s also important for small business owners to be familiar with online advertising options available to them.

Read here the full article.

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