Facebook Apps for Fan Engagement and Building Community

facebook appsAre you looking for ways to better engage Facebook fans and build your community?

1: Fan of the Week for Pages

Your fans like to be recognized. This application keeps track of participation on your Facebook page and then automatically posts a “shout out” to your fan of the week. The fan of the week application also adds a custom tab to your sidebar that features that week’s fan on the tab.

To add it to your page, just go to http://apps.facebook.com/fanofthe/ and then choose the page to add it to. The app will automatically post to your page wall at the same time every week. Make sure you add the app to your page at the exact time you would like it to post.

2: Booshaka

Booshaka is another application that will highlight the fans who are participating on your page more often. When you install the application, a custom tab called Top Fans is added to your page.

Fans get the most points for posting to your wall and they also receive points for comments and likes.

3: Post Planner

Sometimes you need to schedule your posts to your Facebook page. There are some scheduling tools such as SocialOomph, HootSuite or TweetDeck, but none has the capability to schedule posts with pictures or video. Post Planner can help with that.

The tool does cost $4.95/month to post to pages, but having some peace of mind that you won’t forget to post at the perfect time can help. Always make sure you are engaging and checking back into the conversation.

4: ContactMe

Make it easy for people to get in touch with you with a contact form on your Facebook page. With the ContactMe app, you can add many different fields and customize the form to suit your needs. Install the ContactMe form at http://www.facebook.com/contactforms.

5: Scribd for Pages

Scribd is a document-sharing service that makes it easy to upload and share PDF, DOC, XLS, JPG and PPT files. People often want to be able to share a document with their Facebook community.

While you could upload the document to your website and share the link, the Scribd application allows people to easily view the document right in the tab and download it if they wish.

Involver also developed Scribd for Pages, and the easiest way to install it is to go to http://apps.facebook.com/involver_epdmxwnq/. You can also access it by going to www.Involver.com.

6: Ecwid

To open a storefront that operates within Facebook, add Ecwid to your page. Ecwid integrates with PayPal, Google Checkout, Authorize.net and several other payment processing options.

Setting up a store is a little more involved than the other apps listed here, but can easily draw attention to your products and services. Ecwid has forums and very good customer support to help you on your way to becoming a social e-commerce pro.

To get started, go to www.ecwid.com.

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Ways to Deal With Upset Customers Using Social Media

upset customersHow are you responding to upset customers? No matter what you sell or what industry you’re in, you’re going to experience negative word of mouth. You know, those customers who are expressing their complaints on social media. It just happens. Things break, problems come up and employees have bad days. But it’s how you handle it that separates you from everyone else.
Remember: Negative word of mouth is an opportunity.

A great response strategy can convert angry and upset customers into loyal, raving fans.
So get out there and embrace the negativity. Start responding.

1: You Can’t Respond to Conversations You Don’t See

Great response starts with great listening.

  • Set up Google Alerts for your brand and industry keywords.
  • Keep a close eye on your Facebook page.
  • Listen on Twitter.
  • Depending on the type of business you have, read reviews on sites such as Yelp, TripAdvisor and Zagat.
  • Make a list of any forums or communities where your customers congregate and regularly check in on them.

2: Determine if it’s Worth a Response

Not all negative comments are worth a response, and not all critics are worth trying to win over. Sometimes, as hard as it can be, it’s best just to move on.

Avoid these situations:

The criticism is on a really small blog or forum, and your response will only bring attention and credibility to an issue nobody saw in the first place
It’s a blatant attack that’s clearly rude and outrageous—and anyone who reads it can see the critic has a personal problem.
A known crackpot who is only looking to pick a fight.
There’s just no way to win in these scenarios. So stay out, move on, keep your head up and focus on the wrongs you can right.

3: Act Quickly

When you’re facing negative word of mouth, time is not on your side. The longer you wait to respond, the angrier the customer will get—and the more likely others will pick up on the issue and spread the negative buzz.At the very least, say this:

“Hi, my name is ____ and I hear you. We’re looking into it now, and I’ll get back to you as soon as possible. If you have any questions, contact me directly at _____.”

A message like this does two things:
The ranter knows he or she has your attention—there’s much less incentive to keep spreading the anger and
It makes a real person with real contact info available, so if the person is still angry, you’ve at least specified a place to vent other than online.

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Tips for Integrating Social Media on Your Website

Social Media MarketingTogether, social media channels and your website should work seamlessly to promote your online brand. However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales. In this article, I’ll dive into a quick how-to guide to ensure your business website and social media platforms are working together to maximize your online exposure. I’ve included examples from small- to medium-sized businesses that specialize in a whole host of fields to illustrate that you don’t have to be one of the big players to take advantage of these simple tips.

1. Include Visible Social Media Buttons

This seems like a no-brainer, but double-check. Best practices suggest that social media buttons be displayed on the top, bottom or along the side of your home page. Links or buttons that remain in your navigation as the user moves from page to page are optimal. To ensure that users don’t exit your web page altogether, you may want to create the buttons or links so that they open your social media pages in new windows. Also, do not feel obligated to link out to all social media channels you’ve created or dabbled in. If you’re fonder of Twitter and have completely abandoned your Facebook page, there’s no reason to link to any outlet that is not being actively managed. In fact, linking out to inactive channels can ultimately cause more harm than good.

2. Integrate Social Where it Makes Sense

If you use social media to keep your customers or clients apprised of your recent happenings and are actively managing your outlets on a daily or bi-weekly basis, it might be wise to showcase your Twitter feed or Facebook posts directly on your website. Linking out or displaying inactive social media channels will only cripple your online efforts. If you choose to go this route, it is important that you maintain your presence.

3. Include Up-to-Date Buttons

Social media changes fast—dare we say in real time? So if you added your buttons a year ago, they are probably palling around with the dinosaurs. Facebook fans morphed into Likes, group pages died, +1 is spanking new and LinkedIn improved significantly. Do research to find the most current social media terminology so you don’t get caught mumbling about “The Facebook” and “The Twitter.” In order to maintain credibility within this ever-changing realm, it is important to stay with the times. However, staying up to date with your terminology does not mean that you need to jump on every platform that springs up. It is important to be tactful with your social media choices and do your research before blindly forging into unknown territory.

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Advanced socil media analytics are coming for the masses

Advanced analytics are coming for the massesToday a lot of what we call social media analytics is actually social media metrics, which is a lot of data telling a story of the past using great data visualizations.

Advanced analytics are already being performed inside large agencies, brands and social networking sites. Data analysts and scientists, many with advanced degrees in statistics and computer science, primarily do the work.

In 2012, we will see social media analytics companies releasing simplified SaaS (software as a service) tools for smaller agencies and brands to perform similar, less complex analytical functions. The tools will tell a story of not only what happened, but also of why it happened, and to model and predict the future.

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How important is to regularly create a unique content?

social media marketing in southamptonFor a company or brand to be successful marketing with social media in 2012, two main things will need to happen.

  1. Create unique content. So many brands and individuals are creating amazing content that you will need to do something not only amazing but unique, so that you gain the attention you’re looking for.
  2. Be consistent. You can’t just create this unique content a few times; you need to create a schedule for yourself to come out with unique content on a consistent basis.

If you fail to do both of these, someone else will gain your customers’ attention.

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If you need help to create content for your business social networking profiles, please contact us 07756402542  or info@maxonlinemarketing.co.uk.

Internet Marketing in Southampton

Internet Marketing in SouthamptonWe specialise in online marketing, social media marketing, search engine optimization, local SEO and pay per click management, website development, email marketing and also we are offering training. Whatever your internet marketing needs may be, we will have it covered.

Max Online Marketing is committed to offer a very personal service and to improving the profitability of our customers. Our goal is to ensure you achieve your objectives.

To find out how Max Online Marketing can help with your business, or if you have any questions, please contact us at:

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What To Do After Someone “Likes” Your Facebook Business Page

FacebookYes, when it comes to Facebook, it’s important to be Liked. After people Like your Page, you need to engage them and drive them to take action. That’s how you’ll get results. How do you actually do that? Here are some tips:

1. Feature an exclusive offer. One of the best ways to see results from your Page is to frequently run special offers specifically for your Facebook fans. In fact, in a study of consumer behaviour on Facebook we found that two of the top 5 reasons people Like a Page were to receive discounts and promotions, and to gain access to exclusive content.

2. Ask questions. One of the best ways to engage your Facebook fans is to ask them simple, open-ended questions that allow them to share their views. Be sure to add a strong call to action that tells people to comment.

3. Share other people’s content. While it’s great to post your own content, it’s perfectly acceptable to post links to articles, photos, or videos you find interesting or informative — just make sure to give credit to the author!

4. What’s new? Is there something exciting happening at your business or organization? Maybe it’s a new product or service, a new partnership, or a new employee. If you’re excited, there is a good chance your fans will be excited too. Even better, share the news in a quick video that will more visibly demonstrate your enthusiasm.

5. Respond to comments. If you’re creating great customer experiences and/or posting great content, there is a good chance people will respond. Make sure you thank them for their messages — even if they are negative — and answer any questions they may have.

6. Share motivational/inspirational quotes or statements.These are always good for a “Like” or a share. They’re also a good way to see what beliefs you share with your fans.

7. Share photos and videos. The most shared (i.e., viral) content on Facebook comes in the form of photos and videos. Be sure to add those to your content mix.

8. Run a “Fan of the Week” feature. This is a great way to say ‘thanks’ by putting the spotlight on your fans.

9. Just say “thanks” every now and then. It’s simple, yet powerful. Show your fans that you appreciate their attention.

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How important will be Online Promotion for Small Businesses by 2015

Small BusinessesBy 2015, BIA/Kelsey estimates that 70% of small business marketing budgets will go to digital/online media (mobile, social, online directories, online display, digital outdoor), performance-based commerce (pay-per-click, deals, couponing) and customer retention business solutions (email, reputation and presence management, websites, social marketing, calendaring/appointment-setting).

Already, small businesses’ spend on their Web presence has increased significantly — almost doubling between 2008 and 2010 — another indication that businesses’ digital presence is becoming critical to their advertising strategies.

While businesses’ online vs. offline advertising spend ratios depend on the types of products or services they sell and their target markets, it’s safe to say that small businesses should be putting a heavy chunk of their advertising dollars into the online space in order to keep up with competitors. It’s also important for small business owners to be familiar with online advertising options available to them.

Read here the full article.

Geolocation and location-based social networks

Geolocation and location-based social networks are buzzwords of the moment, particularly in social-media circles. Whether you’re a business owner, a marketer, or a consumer, you’ve noticed friends “checking in” on Foursquare or associating locations with their latest tweets. Small businesses and huge brands alike are trying to figure out this new and continually evolving space.

That’s for good reason: People are using an array of location-aware apps and online features, and some have been proven to provide social-media savvy businesses – especially businesses with a storefront or venue – with a boost.

Using Location-Based Social Networks in Business: Learning the Basics

Geolocation and location-based social networksThe location-based services market is burgeoning, with check-in-based companies such as FoursquareGowalla,Yelp, and Brightkite leading the way (at last check, Foursquare is adding some 15,000 new users every day). More recently, the more established social players have entered the market. With the advent of Google Local and Twitter Places, Facebook has even made it clear posting a current location – not exactly check-ins, but close – is a feature it intends to offer soon.

“Looking at the big picture, location is where social media was in 2005 or 2006,” says Rob Reed, an industry blogger. “Location is growing so much faster than social media ever did. One year from now, we’ll see location jump the equivalent of three years social media time.”

Using geolocation for business isn’t just about the check-ins, which can feel a bit empty and redundant (say a customer walks into your bar. If they check in, will they buy more drinks? Highly unlikely). The act of checking in, while it’s the obvious first connection, is not where the value lies in these networks. It’s the data that checking in and the behaviors revealed about a customer’s patterns and habits that really add to the experience.

“If you’re a business who appreciates what Facebook and Twitter have done for you, location is going to be 10 times more valuable,” Reed says.

To appreciate part of the benefits your business can reap, think like a customer. By checking in, they’re in a sense affirming to a wide net of friends and online connections that they “like” your business. It’s a sort of endorsement. And, it can deepen the connection between the geolocation using customer and your business. Unlike mobile advertising, it’s all about engagement in these networks with both existing and potential customers.

Location and physical place is huge for businesses and marketers. It changes everything. By sharing your coordinates, you’re merging location and the Web, essentially sharing where you shop, what you eat, what you read, and everywhere you go. As a business, small or large, it’s time to utilize location-based social networks if you aren’t already.

Read here the full article.

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